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Farmers Business Network (FBN®), the collaborative peer-to-peer farmer network generating farm-level intelligence and a leading marketplace for North America's agricultural sector, announced new investments and platform expansions alongside $50 million in funding to fuel new product lines and AI deployment.
The funding will support FBN’s mission of powering the prosperity of family farms. Backed by leading investors, including GV (Google Ventures), Temasek, Arteqin, Colle Capital and T Rowe Price, the company builds on its digital platform to simplify agriculture’s supply of goods, financing and services, while becoming the farmer’s trusted personal AI partner.
FBN’s farmer network has grown to over 117,000 farms, representing 187 million acres in the U.S. and Canada. Its Amazon-like e-commerce platform offers more than 7,200 products from crops and livestock with direct-to-farm delivery on most orders within 24 to 72 hours. According to recent farmer surveys by Stratus Ag Research, FBN was visited by 35% of farmers when shopping for inputs, and the number of farmers buying inputs online grew 86% vs. 2023. In 2025, more farmers returned to to purchase inputs than ever before, as producers focused on profitability. FBN ’s Finance platform has now extended nearly $3 billion in total financing to growers.
"Our commitment to putting farmers first means a relentless focus on efficiency and convenience," said Diego Casanello, CEO of FBN. "Our goal is to reduce a farm’s operating costs 20% or more compared to brick-and-mortar retail. We're working to maximize grower savings and ensure every dollar they spend goes as far as possible."
To better serve its members and build for the future, FBN is evolving to focus on its core digital strengths. This has meant making difficult choices to align its workforce with strategic priorities. These essential changes, while challenging, position FBN to deliver exceptional and sustainable value to its members through innovation.
FBN is increasing its strategic investment in advanced AI development. "Artificial Intelligence is enabling us to provide our farmer members with more personalized and relevant insights," said Casanello. "Simultaneously, it offers new tools to automate our marketplace operations, reducing costs and improving the customer experience."
FBN launched “Norm”, the first Large Language Model (LLM) to answer farmer’s agronomy questions. The model has been now trained to help farmers with crop marketing related inquiries. Future versions are expected to include personalized agronomy, finance and risk management support.
The company is broadening its marketplace offerings – all while improving the fast and convenient service farmers have come to expect and rely on. FBN has significantly expanded its private label product portfolio in 2025 and opened the platform to third-party sellers, allowing them to offer their own brands directly to FBN members via a suite of seller tools and commercial services.
Today's announcement includes these expanded product portfolio features:
More Private Label and Third-party Crop Protection Products: FBN is enhancing its crop protection, biological and nutrition offerings for major commodity crops like corn, canola, cotton, soybeans, alfalfa and wheat, creating one of the industry's broadest and most trusted portfolios under its Willowood USA® and Farmers First® brands, while opening up the platform to more third-party sellers.
Canadian Growth: FBN Canada has expanded its wheat crop protection portfolio, added bulk liquid fertilizer and equipment financing, and will open two new distribution centers in 2026.
New Seed Platform: FBN is opening the marketplace for third-party seed offers, with leading brands like Seitec Genetics®, featuring products for corn, soybean, sorghum, alfalfa, and cover crops.
Expanding Livestock: FBN’s rapidly growing livestock marketplace will continue to expand with new products including feed from Ridley® & Sweetlix®, fencing, and a growing assortment of farm & ranch supplies.