When can we expect more information on the FBN/Unilever/Tyson Land Stewardship program?

It was briefly mentioned at the F2F conference that FBN had partnered with Unilever and Tyson to implement a regenerative ag program to reward farmers for their practices. Link to announcement: http://www.youtube.com/watch?v=yDFteQ_y9dQ&t=45m5s

-When is this expected to begin?

-How can we apply for this program?

-How will farmers be compensated? (direct payments? market premiums? discounted seed and inputs?)