Norm is FBN®’s artificial intelligence (‘AI’) Ag Advisor. Norm is built off of ChatGPT’s language model and then trained on high quality agronomy content (e.g., FBN’s Agronomy Blogs, FBN’s Analytics, ag input product labels, Seed Finder, USDA and other public sources of information such as weather and soil data).

• Norm loves getting specific. The more context you provide, the more accurate the response will be.

• Norm can create lists. Try asking him to list the pesticide Modes of Action and describe how they each work.

• Norm knows a lot about crop and animal agriculture. Ask him anything. The more specific the better.