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FBN®, the leading agriculture marketplace and farmer-to-farmer network, announced the significant expansion of its marketplace offerings to better serve North American farmers across a spectrum of crops.
FBN Direct pioneered providing inputs to farmers online with direct-to-farm delivery. Now the FBN Marketplace is expanding with new brands, categories and products with the same convenience, financing, and price transparency that FBN is known for. Today's expansion includes the following inputs available:
Oils & Lubricants: FBN has added trusted, high-quality specialty lubricants from Schaeffer Manufacturing Company in the US and Boss Lubricants in Canada, giving FBN members access to engine oils, hydraulic fluids, greases, gear lubes, and more.
Biologicals and Crop Performance: Novel soil humates and high uptake fertilizers from Huma® and liquid fertilizers from TopKrop® are also now available in the US and Canada respectively. These products are in particular demand given the high costs of fertilizer in the 2026 season.
Seed, Cover Crops, & Treatments: Seitec Genetics® and Green Cover® offer high-performing corn, soybean, sorghum, and alfalfa genetics and cover crop mixes available throughout most of the US. FBN has also introduced Farmers First® FurrowFlex Soy™, a novel planter box applied soybean treatment system powered by Bio-Capsule Technology™ in partnership with Meristem Crop Performance®, and an expanded line of treatments from Direct Enterprises™.
Supplies & Livestock: Chemical transfer systems, pumps and caddies from Dura Products™, Sweetlix® brand tubs, mineral, and blocks, and By-O-reg+ nutrition solutions for cattle are all now available with direct-to-farm pricing updated daily.
Coming Soon: Farm machinery parts and filters from Fleetguard® and cleaning products from AndyClean™.
"The combination of a leading delivery network and unprecedented marketplace offerings on FBN.com is a winning formula for growers across North America," said Charles Baron, FBN Co-Founder and Chief Product and Marketing Officer. "We're proud to further expand our offerings by welcoming these new partners to the platform – with the goal of providing members with the most competitive and transparent pricing."
For more than a decade, FBN has been fighting to give farmersfights more options and more transparency when it comes to inputs. The FBN Marketplace provides a win-win for farmers and ag businesses alike. Farmers get access to clear pricing and a range of diverse products they need to run their operation, while businesses are able to access FBN's highly engaged network of 120,000 farmer members across North America.
For farmers looking to search for products, please click here.
For agribusinesses looking to join the marketplace, please click here.